Digital Campaigns

Clients
eBay, Dentons & DiDi
Role
Graphic Design, Illustration
Year
2020–2026

A selection of digital campaign work for eBay, Dentons, and DiDi, including social media, animated web assets, email, and in-app communications for different audiences and markets.

DiDi: The Orange Passenger

“The Orange Passenger” began as an urgent brief for Ecuador, inviting drivers to win cash prizes by picking up a mysterious passenger dressed in DiDi’s signature orange.

With a two-day turnaround and no photography to work with, I built the key visual through illustration. The campaign later expanded to other Latin American markets, including Chile.

Key visual for Ecuador: an illustrated man in an orange suit holding cash next to a phone, with the text El Hombre Naranja llegó a Ecuador, gánate $300
Adaptation for Chile’s national holidays: the orange passenger with a Chilean flag and bunting, with the text Este 18 celebra al estilo DiDi
Campaign adaptations: a Facebook post, an in-app banner, and an in-app pop-up

eBay

Selected digital assets for eBay, created with POP Agency’s in-house creative team: an animated hero banner for Facebook and an Instagram carousel.

Art direction: Aaron Porvaznik

Animated Facebook hero banner for eBay with the text From weekday hustle to weekend bustle eBay Instagram carousel with LEGO sets, shown around a phone displaying the post

Dentons

Social media content translating legal topics into clear visuals while working within Dentons’ brand guidelines.

Dentons LinkedIn carousel on the White House Executive Order on AI Infrastructure, shown next to a phone