Hello, hello!

I’m Leyla, a senior designer who turns complex ideas into a single image or a complete visual system. With more than ten years of experience, I work between brand strategy and graphic design, taking projects from concept to execution across markets, channels, and contexts. I’m drawn to problems where visual design, systems thinking, and product meet.

I consider myself a designer first. Illustration has been part of my work from the beginning, first as a practical tool born out of necessity, and later as a deeper practice, formalized with a postgraduate degree from EINA in Barcelona. For me, illustration isn’t decoration, but a way of solving problems that other tools can’t.